Ink was looking for a brand refresh before opening their first permanent venue in central London. The final look is a new fresh identity based on a playful typography that evokes a tide effect. This, alongside a bold colour palette and organic wave shapes, helps to create a fun and impactful feel for Ink.
Lead Designer Susana Rios
Creative Directors Sam Edwards & Tom Shuttleworth
Strategy Hugh Stevenson & Will Hedley
Photography Camden Market & Ink