A London based fish & chips street food vendor looking for a playful new look and feel

Anatomy 2019 — Visual Identity, Art Direction, Social, Packaging

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Concept

Ink was looking for a brand refresh before opening their first permanent venue in central London. The final look is a new fresh identity based on a playful typography that evokes a tide effect. This, alongside a bold colour palette and organic wave shapes, helps to create a fun and impactful feel for Ink.

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Anatomy 2019

Lead Designer Susana Rios

Creative Directors Sam Edwards & Tom Shuttleworth

Strategy Hugh Stevenson & Will Hedley

Photography Camden Market & Ink