Sustainable clothing made in Portugal for people that enjoy an outdoor lifestyle

Side project 2019 — Brand Identity, Art Direction

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Concept

The name comes from a Spanish saying that means having your head in the clouds. This state of mind conforms the core brand idea: a new kind of freedom, with a special connection to nature; but over all, an attitude. This is visually represented by repetition of words, flexible layouts and a tone of voice influenced by the climate movement.

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Side project 2019

Lead Design & Creative Direction Antón Martínez & Susana Ríos

Photography All credit goes to the rightful owners