The name comes from a Spanish saying that means having your head in the clouds. This state of mind conforms the core brand idea: a new kind of freedom, with a special connection to nature; but over all, an attitude. This is visually represented by repetition of words, flexible layouts and a tone of voice influenced by the climate movement.
Lead Design & Creative Direction Antón Martínez & Susana Ríos
Photography All credit goes to the rightful owners