Jewellery brand based in London that designs bracelets that best reflect your personality

Anatomy 2018 — Brand Identity, Art Direction, Website, Packaging, Animation

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Concept

The concept behind the brand follows the Victorian language of flowers, where each colour has a different meaning. The owner took this concept to her bracelet design, making each of them reflect different personalities or moods.

This idea of reflection, the relation between two elements, is the foundation and the core concept of the graphic language. From the monogram to the art direction, every element reflects this duality.

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Anatomy 2018

Lead Designer Susana Rios

Creative Directors Sam Edwards & Tom Shuttleworth

Strategy Hugh Stevenson & Will Hedley

Photography We Are Studio