The concept behind the brand follows the Victorian language of flowers, where each colour has a different meaning. The owner took this concept to her bracelet design, making each of them reflect different personalities or moods.
This idea of reflection, the relation between two elements, is the foundation and the core concept of the graphic language. From the monogram to the art direction, every element reflects this duality.
Lead Designer Susana Rios
Creative Directors Sam Edwards & Tom Shuttleworth
Strategy Hugh Stevenson & Will Hedley
Photography We Are Studio